The
marketing activities of the Council are manifold and in addition
to direct marketing, structured promotional events are organized
on a regular basis so as to create awareness on the capability
of Indian engineering exporters. The various promotional activities
carried out on a regular basis are product specific delegation
to select countries, exclusive Indian Engineering Exhibition,
country participation in Specialized Trade Fairs, Catalogue
Show, Buyer-Seller Meets, Product Specific Seminars and Conferences
- both in India and abroad.
Publicity
& Promoting the ‘Made in India’ brand
In
the present scenario of global trade, emergence
of trading block has necessitated the need for
increased awareness on the India’s capabilities
in the engineering sector and for popularizing
the ‘Made in India’
brand image in the overseas markets.
With this objective in
view, Council’s publicity programme does not only
bank on releasing advertisements in leading dailies,
but also highlighting the industrial image of India
through screening of its film entitled: MADE
IN INDIA at various Seminars/Conferences, Buyer-Seller
Meets and International Exhibitions. Copies of this
film are distributed amongst Chambers of Commerce and
Trade Associations both in India and abroad, Indian
Missions in identified thrust market, Foreign Missions
in India. Council also distributes CD containing details
of its members to leading Buying Houses, Chambers and
Trade Associations, Trade Bodies, Indian Missions abroad.
It also brings out product
specific catalogues on a regular basis highlighting
the major manufacturers of such products, standard adopted,
export destination and other details in order to instill
confidence amongst the buyers on the reliability of
Indian products.
The foreign offices of
the Council – on the other hand – are spearheading
Council’s direct publicity in overseas markets
by undertaking exhaustive mailing campaign, disseminate
information on source of supply and developments.
